You'll own the complete infrastructure that connects web → tracking → data warehouse → insights, building the systems that enable the marketing team to make fast, data-driven decisions without waiting on IT tickets.
Requirements
- Design the complete marketing data model from web interactions through GA4, GTM, ad platforms, and into our data warehouse
- Define data structures, taxonomies, and schemas that enable self-service analytics
- Architect data flows that support real-time optimization and automated decision-making
- Partner with data engineers-you spec exactly what marketing needs, they build it
- Document everything so the team can find answers independently
- Own and optimize our complete stack: GTM (client + server-side), GA4, HubSpot, ad platforms (Meta, Google, LinkedIn), Stape, SEMrush, Search Console, consent management
- Implement advanced tracking: Meta Conversions API, Google Ads offline conversions, enhanced conversions, server-side tagging infrastructure
- Build and maintain integrations that ensure seamless data flow across systems
- Troubleshoot technical issues and maintain 99%+ uptime on critical infrastructure
- Build dashboards and measurement frameworks that answer the team's top questions
- Design attribution models that accurately represent marketing impact
- Create data structures enabling rapid experimentation and testing
- Translate business questions into technical requirements
- Ensure data quality through monitoring and governance
- Continuously evaluate and implement AI tools for optimization, personalization, and efficiency
- Build automation workflows that scale marketing without linear headcount growth
- Stay ahead of martech trends and bring innovation to the team
- Be the liaison between marketing, data engineering, analytics, and HubSpot architects
- Translate marketing needs into crystal-clear technical specs
- Explain technical constraints to non-technical stakeholders in plain language
- Drive projects to completion across functional boundaries
Benefits
- Real ownership: Significantly elevate the marketing data infrastructure from the ground up
- Direct revenue impact: Your work directly improves CAC, attribution, and pipeline visibility
- Autonomy & trust: Move fast, make decisions, experiment with new tools
- Learn and grow: Work alongside a revenue marketing team that values technical excellence
- Be the expert: You're the person everyone comes to when they need martech/data solved
- Impact the life of millions of children: it’s not only tech for fun, we’re helping the early years
