Manager, Audience Growth
FDBNew York, New York, United States
Posted January 21, 2026
88000 - 106000 USD year
Full Time
About the Company
Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S. inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print.
Job Description
We’re looking for an Audience Growth Manager to accelerate first-party data growth and audience engagement across our iconic portfolio of brands.
Requirements
- Develop and execute data-informed strategies to grow first-party audiences across email and SMS
- Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
- Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals
- Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths
- Enhance on-site lead generation tools and placements to maximize registration and engagement
- Own reporting and dashboards to track acquisition, engagement, and conversion performance
- Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
- Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices
Benefits
- Work with the Best
- Grow Your Skills
- Work-Life Harmony
- Foster Connection & Belonging
- Wellness First
- Plan for Your Financial Future
