Head of Brand Management and Customer Experience
Filinvest GroupPasig, Philippines
Posted January 21, 2026
Full Time
About the Company
Filinvest Development Corp., part of the Filinvest Group, is a diversified Philippine conglomerate with a long track record of stability and growth. The company’s core businesses span real estate development and leasing, banking and financial services, hospitality, and power generation, alongside strategic investments in infrastructure, airports, and agriculture. Leveraging its deep industry expertise and strong capital base, Filinvest delivers integrated solutions that support national economic development while maintaining high standards of sustainability and profitability. Its distinctive value lies in combining long‑term vision with operational excellence, positioning the firm as a trusted partner for investors, developers, and communities across the Philippines.
Job Description
The AVP for Brand Management and Customer Experience will be the strategic leader responsible for shaping Filinvest Land's brand identity and ensuring exceptional customer experiences across all touchpoints.
Requirements
- Define and maintain Filinvest Land's corporate and product brand architecture
- Develop compelling brand narratives and positioning strategies
- Oversee creative development for advertising, events, and promotional materials
- Lead public relations, media engagement, and crisis communication strategies
- Drive end-to-end planning and execution of brand campaigns
- Establish and implement a comprehensive customer experience framework
- Design and continuously refine customer journeys
- Develop programs to capture customer feedback and translate insights into actionable improvements
- Collaborate with operations and service teams to ensure consistent delivery of high-quality customer interactions
- Create and manage loyalty programs, referral initiatives, and engagement activities