Sr Manager Marketing Activation, Fiskars, DACH
Fiskars GroupHesse, Germany
Posted May 26, 2026
Full Time
About the Company
Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. We are driven by our common purpose: Pioneering design to make the everyday extraordinary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group’s global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars. BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita’s reported net sales were EUR 605 million. Already 50% of BA Vita’s net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites. BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars’ net sales were EUR 547 million.
Job Description
Join Fiskars Group as a Senior Marketing Activation Manager to lead local brand activation and commercial marketing initiatives across the DACH region, drive local brand activations and campaigns, and lead and develop the local Marketing Activation team.
Requirements
- BA or MA degree in Marketing, Business, Commercial Management or a related field
- Several years of experience in FMCG marketing, trade marketing, brand activation or commercial marketing
- Proven leadership experience and ability to develop high-performing teams
- Strong project management and organizational skills
- Experience working closely with Sales and cross-functional stakeholders
- Data-driven mindset with strong analytical capabilities
- Strong understanding of retail, shopper marketing and omnichannel activation
- Hands-on mentality, strong communication skills and entrepreneurial mindset
- Fluent in German and English; additional languages are a plus
Benefits
- Competitive Compensation
- Health and Wellness
- Work-Life Balance
- Professional Development
- Inclusive and Diverse Environment
- Recognition and Rewards
- Vested Interest
- Employee Discounts
