Director of Growth Marketing
Fitt CityUnited States
Posted March 6, 2026
Full Time
About the Company
Fitt City is a digital platform connecting health and fitness enthusiasts with businesses targeting active, health-minded consumers. Offering services in wellness, fitness, workout, and health, Fitt provides a unique marketplace for both individuals seeking enriching experiences and businesses looking to reach their ideal audience.
Job Description
We are seeking a Director of Growth Marketing to drive efficient new customer acquisition, improve contribution margins, and compound long-term customer value through disciplined experimentation and precise capital allocation.
Requirements
- Own and scale paid media, creative process, CRO, and influencer strategy as one integrated growth system.
- Drive efficient customer acquisition by optimizing conversion rate, AOV, profit per visitor, and LTV:CAC.
- Lead creative strategy and experimentation across ads, funnels, and offers to unlock step-change growth.
- Manage and allocate acquisition budgets with precision, consistently prioritizing the highest-ROI opportunities.
- Build and operate a disciplined testing roadmap that compounds performance over time.
- Partner closely with Brand, Data & Analytics, and E-commerce to ensure alignment between growth, creative, and measurement.
- Maintain daily visibility into performance, acting decisively when results deviate from plan.
