Director – Digital Product
Five Guys logoAlexandria, Virginia, United States
Posted October 27, 2025
Full Time
About the Company
Five Guys, founded in 1986 in Arlington, VA, has grown from a single burger joint into a global franchise with over 1,900 locations across North America, Europe, the Middle East, and APAC. The company specializes in high‑quality, customizable burgers, hand‑cut fries, and hand‑shaken milkshakes, built on a simple menu that emphasizes fresh ingredients and customer choice. Its rapid expansion—driven by a franchise model that opened the first U.S. chain in 2003 and the first international outlet in London in 2013—has earned Five Guys a cult‑like following and a reputation for consistent flavor and service. By combining a commitment to quality with a scalable franchise structure, Five Guys offers employees the opportunity to join a brand known for its entrepreneurial spirit and customer‑centric culture.
Job Description
The Director – Digital Product will develop, implement and maintain Five Guys' digital product strategy, including managing guest-facing digital platforms, applications, and 3rd party delivery & catering relationships.
Requirements
- Own roadmap and customer experience for all guest-facing digital platforms – Five Guys app, web ordering, kiosks, and digital menu boards.
- Define KPIs, use data and guest feedback to inform leadership on product decisions and prioritizations.
- Ensure all digital campaigns hit the mark in terms of strategic goals, sales, and customer engagement.
- Ensure the development of universal, frictionless, and seamless customer journeys across all digital platforms.
- Partner with marketing, CRM, loyalty, and data teams to translate business needs into clear product requirements and technical solutions.
- Strategically develop and steer 3rd party sales channel relationships – DSPs, ezCater, e.g.
- Experiment, iterate, and optimize customer engagement across all digital platforms.
- Ensure cross-functional collaboration to launch and optimize features.
- Ensure platform reliability and performance across all digital channels.
- Stay updated on emerging digital trends, AI-driven personalization, and customer experience innovations.
Benefits
- Paid time off
- Health insurance
- Retirement plan
- Other benefits not specified
