User Acquisition Manager (Web)

Flo, the world's #1 health & fitness app, is seeking a User Acquisition Manager to plan and execute web user acquisition campaigns, driving incremental growth and optimizing performance. The role involves collaboration with product, analytics, and creative teams, and requires expertise in social channels, performance marketing, and campaign optimization.

Requirements

• 2+ years of performance marketing experience in user acquisition
• Expert-level experience managing campaigns in Social channels (Facebook Ads, TikTok Ads, Snapchat)
• Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
• Strong analytical skills, including advanced Excel or Google Sheets capabilities
• Proficiency using tools like Looker Studio, Funnel.io, or similar BI platforms to analyze and present performance data
• Comfortable using AI tools (e.g., ChatGPT, Claude, Google AI Studio) to boost campaign efficiency and ideation
• Strong communication and project management skills, with the ability to work cross-functionally
• Upper-intermediate or advanced proficiency in English

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks