Field Marketing Specialist
FormalSan Francisco, California, United States
Posted August 18, 2025
Full Time
About the Company
Formal is an innovative data privilege access management platform that automates packet-level access. Trusted by leading companies such as Notion, Ramp, Gusto, and Modern Health, Formal empowers engineering-focused security teams with advanced access controls. Supported by renowned investors like Thrive Capital and Y Combinator, the company aims to revolutionize access management in a new era of cybersecurity.
Job Description
Formal is a data security platform for autopilot-centric teams, focusing on real-time data management and security. This Field Marketing Specialist role will be responsible for driving growth, establishing Formal as a leader in the data security space, and working closely with product, sales, and leadership teams. The role involves various marketing activities, including ABM campaigns, partner events, and demand generation strategies.
Requirements
- Experience: 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity.
- Excellent communication skills (written and verbal).
- Proven track record of planning, executing, and measuring event success.
- Deep understanding of demand generation and lead nurturing strategies.
- Experience with CRM tools and marketing automation platforms.
- Strong analytical skills to track and report on campaign performance.
- Ability to build relationships with stakeholders.
- Proven track record of success in a similar role.
Benefits
- 100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
- Flexible PTO
