SEO Site Manager

We're looking for an SEO Site Manager to join our team at Frasers Group. The successful candidate will be responsible for managing the SEO strategy and performance for our sports brands, working closely with the SEO Lead and external partners. The ideal candidate will have hands-on experience in SEO, a strong focus on technical aspects, and excellent problem-solving and analytical skills.

Requirements

• Hands-on experience in an SEO-focused role
• Strong focus on the technical aspects of SEO
• Working knowledge of link building using various techniques
• Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
• Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
• Experienced in creating and presenting campaign reports including ROI and conversion rates
• Strong understanding of web usability and site design
• A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
• Research skills to identify, build, and prioritise essential keyword sets
• Excellent problem solving and analytical skills
• Ability to self-manage and keep track of multiple projects
• Genuine passion for SEO and online marketing
• Experience with content marketing and social campaigns

Benefits

• Frasers Champion
• Retail Reconnect
• Fearless 1200
• Frasers Fit
• Retail Trust