Product Marketing Lead, Payments

We're looking for a strategic and hands-on product marketer to lead product marketing for FreshBooks Payments, the easiest way for solo entrepreneurs and small business owners to go from invoice to cash. Reporting to the Sr. Director of Product Marketing, you'll partner closely with our GM of Payments, product, and expansion marketing teams to drive strategy, shape the roadmap, lead go-to-market for new features and experiences, and grow both the number of payments-enabled customers and overall payments volume across our base.

Requirements

• Develop and maintain a deep understanding of the payments landscape, competitive offerings, and the needs of small business owners managing cash flow and getting paid
• Contribute customer research and insight generation for core Payments ICPs, translating findings into positioning, messaging, and roadmap recommendations grounded in real customer behaviour
• Lead end-to-end go-to-market for payments feature launches, pricing and fee changes, from strategy and positioning through execution and results
• Drive payments adoption and expansion by partnering with product and expansion marketing teams to design and run experiments and programs that convert new and existing customers and grow their volume over time
• Develop messaging, content and enablement programs that enable the organization to tell a clear, consistent, and compelling story about FreshBooks’s financial products to customers and prospects
• Define success metrics for your initiatives, establish reporting frameworks, and ensure executive and cross-functional stakeholders are consistently informed about progress against goals