Digital Marketing Specialist

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. We are seeking a results-driven Digital Marketing Specialist to strategize, execute, and optimize paid advertising campaigns across major digital platforms, including Facebook, Instagram, Google, TikTok, and other emerging channels.

Requirements

• Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels
• Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI
• Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness
• Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance
• Collaborate with creative, content, and product teams to align marketing objectives and messaging
• Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)
• Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising
• Manage advertising budgets efficiently while meeting performance targets
• Ensure campaigns align with brand guidelines and broader marketing strategies

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Tuition Reimbursement