Galderma is a dermatology category leader with a global presence, seeking a Product Manager to develop and implement marketing strategies for skin care products. The role involves managing marketing budgets, analyzing market trends, and building relationships with media agencies.
Requirements
- Implement Marketing Generalist plans and programs for advertising/promotional campaigns for new and existing products or services
- Conduct day to day administration of product management (planning and development), basic contact with sales team for forecasting and S&OP process
- Prioritize and manage annual marketing budget guiding day- to- day activities of marketing
- Build relationships with media agencies and secure agreements on the production of promotional materials
- Analyze changing trends to the market through market research, consumer trends and the activities of competitors, implementing adjustments if necessary
- Identify plans for promotional creation and distribution to enable the team to perform effectively
- Define process for advertising/promotional campaigns and related marketing campaign costs
- Analyze extensively data from reports and leading effective marketing campaigns using pre- determined KPIs
- Manage data from campaigns, organization's databases and external data
- Identify business growth by disseminating information that promotes a favorable view of Galderma’s products and services resolving queries when they arise
- Manage new business opportunities acting as a liaison with other departments