Chargé(e) d'Études Marketing en Alternance (H/F) – Paris

MBA ESG is looking for an intern to fill a position of Marketing Studies Officer for a partner company in the Media sector. The internship will be on an apprenticeship or professionalization contract for the upcoming intake. The Marketing Studies Officer in Alternance will be integrated into the marketing strategic or operational team and will be responsible for analyzing customer behaviors, studying markets, following marketing action performance, and accompanying decision-making through concrete data.

Requirements

• Conduct quantitative and qualitative market studies (watch, benchmarks, surveys, panels, etc.)
• Analyze customer data (behaviors, segmentation, paths)
• Produce marketing performance dashboards (reportings, KPIs)
• Collaborate with marketing, digital, and commercial teams to improve customer knowledge
• Participate in formulating strategic recommendations based on your analyses
• Contribute to competitor monitoring and sector trends

Benefits

• Alternance (apprenticeship or professionalization) contract
• 12 or 24 months contract duration
• Partial remote work possibility
• According to legal scales + benefits (catering, transport...)