Paid Demand Generation Marketing Manager

Paid Demand Generation Marketing Manager role at Gartner involves leading paid investments in external content syndication, managing vendor relationships, and ensuring flawless operational and martech execution. The role will expand beyond traditional syndication models and focus on net-new contact acquisition and VP+ decision makers.

Requirements

• 5-7+ years of experience in B2B paid media, lead generation, or content syndication
• Strong knowledge of third-party syndication vendors
• Experience coordinating with Martech/Marketing Ops on lead flow, mapping, and data QA
• Demonstrated success improving lead quality, increasing net-new contacts, and managing multi-vendor portfolios
• Ability to influence across teams, communicate clearly, and drive alignment in a complex environment
• Strength in vendor evaluation, negotiation, performance analysis, and issue escalation

Benefits

• Competitive salary
• Generous paid time off policy
• Charity match program
• Medical, Dental & Vision Plans
• Parental Leave
• Employee Assistance Program (EAP)
• 401K matching