At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. The Principal Marketing Scientist will lead complex data analysis and develop statistical marketing measurement methodologies to drive business decisions, identify actionable insights, and create specific business value through deployed solutions.
Requirements
- Collaborates with teams to define metrics, formulate strategies, and develop solutions to drive business value through effective use of data and modern statistical measurement methodologies.
- Identifies, extracts, aggregates, and synthesizes data in a variety of structured and unstructured formats using SQL, or other appropriate language to enable analysis, development, and solution deployment.
- Lead the analyzation of large, complex datasets and IDENTIFIES meaningful patterns and features that lead to actionable insights and support data-driven solutions to business problems.
- Builds, tests, and validates advanced measurement methodologies using Python or R, or other appropriate language, as part of overall solution development.
- Interprets and communicates data findings and insights using visualization, formal presentations, written memos, and other appropriate formats.
- Lead implementation of solutions into production systems and reporting platforms by leading solution design, assisting in development of requirements, developing testing scenarios, and monitoring implementation results.
- Conducts data studies and data discovery of new data sources or new uses for existing data sources to create business value.
- Responsible for the assessment of long-term strategic goals and specific opportunities for business intelligence and automated solution development in conjunction with Business Partners, Technologists, Engineers.
- Research and implement new methods to increase the quality and efficiency of solution development and promote best practices.
Benefits
- Comprehensive Total Rewards program
- Market-competitive compensation
- 401K savings plan
- Performance and recognition-based incentives
- Tuition assistance
- Mental healthcare
- Fertility and adoption assistance
- Workplace flexibility
- GEICO Flex program
