Principal Product Manager - Growth & Engagement
GEICOBethesda, Maryland, United States • San Francisco, California, United States • Palo Alto, California, United States • San Jose, California, United States • Seattle, Washington, United States
Posted April 6, 2026
146575 - 229600 USD
Full Time
About the Company
GEICO is an iconic brand that thrives on innovation, exceeding customers' expectations and enabling collective success.
Job Description
GEICO is seeking a Principal Product Manager to drive the future of its public web platform and entry point experiences, using AI-driven personalization and experimentation to improve growth, engagement, and conversion. As a hybrid role, this position requires on-site work 2-3 days a week in one of several locations.
Requirements
- Own the product vision, strategy, and roadmap for GEICO's public web platform and entry point experiences
- Drive end-to-end growth and engagement through AI-driven personalization and experimentation
- Lead cross-functional teams through the entire product lifecycle
- Conduct funnel and cohort analysis, market and competitive research, and customer interviews to identify opportunities
- Prioritize features and initiatives based on customer feedback, business impact, and technical feasibility
- Drive product development efforts, including defining requirements, managing backlog, and ensuring timely delivery of high-quality releases
Benefits
- Comprehensive Total Rewards program
- 401K savings plan with 6% match
- Performance and recognition-based incentives
- Tuition assistance
- Mental healthcare
- Fertility and adoption assistance
- Flexibility to work from anywhere in the US for up to four weeks per year