Gen Digital is seeking a Lead Digital Analytics Engineer to drive the modernization of site analytics, tagging infrastructure, and data layer across a multi-brand ecommerce ecosystem. This role will be responsible for strategy and execution, partnering with engineering, product, and marketing to design and implement a unified, modern measurement foundation.
Requirements
- Design a unified, scalable data layer schema that supports multiple brands, experiences, and business needs.
- Audit and evaluate current data layer implementations; define a clear plan to migrate to a consistent model.
- Document event naming standards, business logic, and instrumentation requirements.
- Partner with engineering to ensure accurate, performant implementation across platforms.
- Consolidate and rationalize multiple tag management systems into a single, clean, governed environment.
- Implement tagging best practices, governance controls, and release processes to ensure long-term stability.
- Maintain the TMS as the single source of truth for analytics and marketing instrumentation.
- Lead the deployment of a new analytics platform from requirements to validation.
- Translate business needs into technical tracking specifications and event taxonomy.
- Collaborate with our analytics agency for architecture and tool recommendations while owning internal execution.
- Validate that data collection is accurate, complete, and aligned with KPIs and reporting needs.
- Build automated QA workflows and monitoring systems using tools like ObservePoint, Tag Inspector, or custom scripts.
- Establish repeatable testing processes for new site releases and features.
- Implement alerting and dashboards to proactively detect breakage or data drift.
- Create documentation, guidelines, and governance processes that ensure long-term data integrity.
Benefits
- 401(k) match
- health insurance options
- disability coverage
- life insurance
- unlimited paid time off
