Director, Medical Digital Engagement - Omnichannel (EPL)

A healthier future. We are seeking a dynamic and innovative Medical Digital Engagement Lead - Omnichannel to drive a transformative shift in how US Medical engages customers, building out and driving adoption of a seamless, customer-centric digital experience for medical information, clinical trial data, scientific publications, and medical resources/services.

Requirements

• Elevate Digital Customer Engagement: Increase the number, frequency, and depth of digital customer engagement on our Genentech medical websites, optimizing the overall content experience.
• Manage Medical Media: Oversee the cross-portfolio Medical media plan, ensuring compliant and cost-efficient execution with clear business guidance aligned with Legal, Regulatory, and Compliance, reinforcing a non-promotional presence on the channels.
• Evolve Medical Web Presence & Content Accessibility: Lead the future state of our integrated medical web presence, including evolving capabilities for seamless omnichannel orchestration with Field Medical and the Medical Information Call Center, and integrating the full medical content repository for comprehensive, proactive, and reactive HCP access.
• Implement Impact Measurement: Develop and execute a robust measurement strategy to derive insights and understand the impact of web-based digital engagement on medical objectives.

Benefits

• Relocation assistance is not available