Director of Lifecycle & CRM Marketing

GetYourGuide is looking for a Director of Lifecycle & CRM to set the vision for how they use communication and engagement with customers throughout their journey, to increase value as a marketplace to them. The role is accountable for setting the lifecycle strategy, owning key lifecycle definitions, and building a shared data language of Lifecycle.

Requirements

• 10+ years in lifecycle/CRM/growth marketing or product
• At least several years leading scaled teams in a consumer, marketplace, travel, and/or brand-led tech environment
• Exceptional cross-functional leadership and ability to align Product/UX, Marketing, and Data under a shared vision and roadmap
• Proven track record owning an end-to-end lifecycle system that drove measurable, incremental business impact
• Deep experience in multi-channel CRM and building journeys tied with product flows and touchpoints
• Operational excellence and understanding of modern CRM stacks and technical performance metrics
• Comfort working with technical partners on event schemas/instrumentation and turning messy data realities into a practical, staged plan

Benefits

• Annual personal growth budget and mentorship programs
• Work from anywhere in the world for 30 days per year
• Hybrid working approach
• Monthly transportation and fitness budget
• Discounts for GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits
• 30 days paid vacation