Digital Specialist - Lifecycle and CRM

Digital Specialist - Lifecycle and CRM at Giant Tiger, a Canadian retail institution. The role involves building and managing dynamic lifecycle flows, planning marketing campaigns, and analyzing results to optimize content and targeting. The ideal candidate has 3+ years of experience with email service provider platforms, data-driven direct marketing, and audience segmentation, and a Bachelor's degree in Business, Marketing, or a related field.

Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, Digital, or a related field
• 3+ years hands-on experience with email service provider platforms
• 3+ years of experience in email marketing, including hands-on campaign execution, maintaining email databases, and partnering with designers and copywriters
• 3+ years in a role requiring a strong understanding of data-driven direct marketing and audience segmentation
• Ability to code within Klayvio
• Analytical mindset with the ability to interpret data, identify trends, and make optimization recommendations
• Excellent communication and collaboration skills to work across marketing, product, and analytics teams

Benefits

• Competitive Compensation
• Retirement Support
• Health Benefits
• Paid Time Off
• Career Growth
• Store Discount
• Parental leave salary top-up
• Recognition program
• Safety first environment