Manager, Integrated Marketing

The Integrated Marketing Manager plays a critical role in driving business growth through the development and execution of integrated, data-driven marketing initiatives and expanding marketing channels across ecommerce, marketplaces, e-procurement, account-based marketing, and content.

Requirements

• 5–10 years of experience in integrated, B2B omnichannel marketing.
• Proven experience in building and managing Amazon Marketplace or similar marketplace channels
• Strong experience with e-procurement platforms and complex B2B purchasing environments
• Experience in cloud marketing, hands-on experience with Salesforce Account Engagement, or comparable CRM tools
• Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
• In-dept understanding of marketing technologies (automation platforms ex. Salesforce Account Engagement, AM tools, analytics, CRM) and willingness to adopt new technologies.
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Experience in SEO content strategy and strong communication skills, with the ability to tell clear and compelling stories.
• Forward-thinking and continuously seeking ways to improve and innovate. Entrepreneurial, adaptable, and comfortable building new programs from the ground up.
• Deep understanding of B2B customer needs in Canada market and ability to translate them into effective marketing campaigns. Experience in industrial or distribution industry is a strong asset.
• Highly collaborative and comfortable working cross-functionally
• Experience working with suppliers, resellers, or channel partners is a strong asset