Specialist, Digital Marketing
Global IndustrialNew York, United States
Posted March 31, 2026
Full Time
About the Company
Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.
Job Description
Global Industrial seeks a Specialist, Digital Marketing to lead the strategy, development, and execution of comprehensive digital marketing campaigns to drive new customer acquisition, retention, and revenue growth.
Requirements
- Lead the strategy, development, and execution of comprehensive digital marketing campaigns
- Serve as the primary technical and strategic lead for Salesforce Marketing Cloud and Salesforce Account Engage (formerly Pardot)
- Architect and implement complex customer journeys and automation workflows
- Manage email marketing strategies, including segmentation, personalization, A/B testing, and deliverability optimization
- Collaborate with sales, merchandising, and creative teams
- Build dashboards and analyze campaign performance
- Maintain data hygiene and health within Salesforce marketing automation platforms
Benefits
- 401k Matching
- Retirement Plan
