Social Media Marketing - APR

Social media marketing managers work to promote and strengthen an organisation’s brand(s) using social media platforms. Responsibilities include creating content, scheduling posts, developing strategies, managing budgets, and analysing performance.

Requirements

• Creating content, including text posts, graphic design, video and images for use on social media
• Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy
• Scheduling social media posts using applications such as Hootsuite and Canva
• Developing new social media strategies and campaigns
• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
• Keeping track of data and analysing the performance of social media campaigns
• Collaborating with colleagues from across the company to ensure branding is consistent
• Giving feedback to the manager regarding the progress of the different campaigns