Developing new intelligence platform to turn data into audience understanding and optimised, data-led media plans.
Senior Product Owner for Global:IQ team, responsible for driving the product roadmap for ad-targeting, creative optimisation and advertising measurement capabilities across audio and out-of-home inventory. The role involves bridging the gap between complex data science and tangible business value, leading a large development team to build features that have never been seen before in the audio and outdoor media landscape.
Developing new intelligence platform to turn data into audience understanding and optimised, data-led media plans.