Marketing - Sr Product Marketing Manager

The Senior Product Marketing Manager leads and manages go-to-market strategies for a product portfolio and works collaboratively with Product and cross-functional teams to ensure achievement of growth objectives.

Requirements

• Lead, develop and execute integrated, full-funnel, multi-channel, go-to-market strategies, and campaigns leveraging new digital marketing technologies across website, email, mobile, social media, paid digital, SEO, content marketing, online and banking platforms.
• Anticipate market trends, customer needs and the required marketing strategy to grow the portfolio and achieve key KPIs.
• Understand and utilize insights to inform product positioning and messaging, driving consistency about how we position our products.
• Leverage customer insights, behavioral data and segmentation to design life cycle, event trigger and loyalty programs.
• Foster member engagement and increase wallet share through personalized automated member journeys and offers.
• Develop data-driven automated, personalized campaigns across channels.
• Lead collaboration with Product and vertical teams to deliver optimal results tied to our company growth goals.
• Build and maintain relationships with external partners, agencies, vendors, and platforms that support the companies digital marketing efforts.
• Define and monitor campaign KPIs to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results.
• Own and maintain a product portfolio campaign roadmap and strategic briefs.
• Report on effectiveness of marketing efforts to leadership.
• Foster a culture of collaboration, service excellence and innovation.

Benefits

• Health insurance
• Retirement plan
• Paid time off
• Vacation days