Demand Generation Strategist
Goodway GroupNorth Grenville, Ontario, Canada
Posted February 21, 2022
Full Time
About the Company
Goodway Group is a leading digital marketing solutions provider specializing in services like digital advertising, online advertising, programmatic media, and social media advertising. They offer a comprehensive suite of tools including real-time bidding, cross-device advertising, proximity marketing, and custom technology, along with consultative services to help progressive brands unlock growth. Goodway stands out by offering performance-driven strategies and cutting-edge analytics, ensuring clients achieve their marketing goals efficiently.
Job Description
The Demand Generation Manager will translate business goals into actionable items, defining key metrics and implementing A/B testing strategies to optimise performance. They will leverage various tools and methodologies to create engaging content, analyse data, and drive growth. The role focuses on B2B marketing and consulting within digital-maturity sectors.
Requirements
- Proven understanding of data, analytics, metrics, and statistics
- Startup mindset
- High standards of excellence
- Good editing and copywriting skills
- In-depth knowledge of SEO factors
- Hands-on experience with web analytics and A/B testing tools
- Domain expertise in UI/UX best practices
- Outstanding analytical and problem-solving skills
- Experience with growth hackings tools such as Optimizely (ideally)
