Product Marketing Manager, Google Play Core Growth. Develop and execute marketing strategies to build engagement and drive growth for Google Play. Partner with cross-functional teams to integrate Generative AI capabilities and optimize the CRM funnel.
Requirements
- Bachelor's degree or equivalent practical experience
- 6 years of experience in marketing working across one or more marketing fields
- Experience managing cross-functional or cross-team projects
- 8 years in developing global marketing programs with global stakeholders (preferred)
- Experience with push marketing and Customer Relationship Management (CRM) (preferred)
- Experience in identifying key pain points in the user journey (preferred)
- Experience in gaming, mobile, loyalty programs or e-commerce (preferred)
- Track record of creative problem-solving and bias towards action (preferred)