MARKETING DIRECTOR

The Marketing Director leads and executes all marketing, branding, and communications efforts for GSB, developing and executing the bank's overall marketing strategy and managing day-to-day production, timelines, budgets, and approvals.

Requirements

• Develop and execute the bank's overall marketing strategy in alignment with growth and organizational goals
• Lead and manage advertising campaigns across digital, print, social, radio, and community channels
• Manage and maintain the bank's website, including page creation, content updates, and issue resolution
• Manage and post to the bank's social media pages
• Serve as steward of the bank's brand, ensuring consistency and quality across all touchpoints
• Lead public relations, press releases, and key communication
• Plan and execute sponsorships, community events, and branch initiatives
• Track performance, report results, and continuously improve marketing effectiveness
• Manage marketing vendors, tools, and budgets as needed
• Collaborate cross-functionally with Operations, IT, Compliance, Retail, and HR for all marketing needs

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Short-Term Disability Insurance
• Long-Term Disability Insurance
• 401(k)
• Vacation
• Paid Holidays