DIRECTOR OF YOUTUBE STRATEGY
Gray Local Media, IncAtlanta, Georgia, United States
Posted February 16, 2026
100000 - 120000 USD
Full Time
About the Company
Gray Local Media, Inc. (formerly Gray Television) is the nation’s largest owner of top‑rated local television stations, operating 77 markets with a first‑place station and 100 markets with a top‑two station, reaching roughly 36% of U.S. TV households. The company also runs the largest Telemundo affiliate network, serving nearly 1.5 million Hispanic viewers across 43 markets. In addition to broadcast and local news operations, Gray offers a full‑service digital agency—Gray Digital Media—providing advanced digital marketing, content creation, and production services through studios such as Assembly Atlanta and Third Rail Studios. Its portfolio includes video production firms Raycom Sports, Tupelo Media Group, and PowerNation Studios, and a majority stake in Swirl Films. Gray’s culture emphasizes innovation, community engagement, and a commitment to delivering high‑quality journalism and entertainment to diverse audiences.
Job Description
Gray Media is seeking an innovative and results-driven Director of YouTube Strategy to lead YouTube content initiatives across local television stations in 115+ markets.
Requirements
- Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or related field
- 5+ years of experience in digital content strategy, with at least 3 years focused specifically on YouTube platform management
- Proven track record of growing YouTube channels and increasing audience engagement and revenue
- Deep understanding of YouTube analytics, SEO, algorithm optimization and platform best practices
- Experience with local news, broadcast journalism, or media organizations strongly preferred
- Strong analytical skills with ability to interpret data and translate insights into actionable strategies
- Excellent communication and presentation skills with ability to influence stakeholders at all levels
- Demonstrated leadership experience managing cross-functional teams and projects
- Knowledge of video production, editing and post-production workflows
- Understanding of digital advertising, programmatic ad sales and revenue optimization
Benefits
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
