PR Account Executive / Senior Account Executive

We have an exciting opportunity for a PR Account Executive or Senior Account Executive to join our team in Singapore! Key responsibilities will involve delivering excellent day-to-day client work, playing a key support role within the team and ensuring that work is delivered on multiple accounts of various sizes.

The day to day

• You’ll play a crucial role in the delivery of PR campaigns for your clients including developing compelling press releases, landing media coverage, engaging with influencers, and delivering social media campaigns.
• Undertake media relations activities, including media monitoring, trends analysis, opportunity-spotting and media liaison
• Build and manage media and forward feature lists and recommends appropriate opportunities to target
• Conduct effective media sell-ins & identifies most advantageous opportunities for client coverage
• Communicate accurately and keeps the team and client informed on progress in accordance with agreed processes, ensuring expectations are managed and any issues are escalated in a timely fashion
• Delivers accurate written communications and can write a range of copy including: press releases, quotes, emails, status & contact reports, social media materials
• Manage departmental administration and supports the team, ensuring internal processes are followed
• Build and manage top-tier media relationships
• Assist in the new business process including idea contribution, research and proposal preparation
• Supervise Account Executives
• Monitor the media landscape for new opportunities to sell in additional Grayling products and services to clients to enhance revenue and profitability

About you

• Strong understanding of both traditional and digital public relations
• Digitally savvy
• Curious – a desire to learn, improve, apply new knowledge and develop self
• Excellent grasp of clients’ marketplaces, audiences and routes to market
• Excellent written and verbal communication skills
• Creative thinker and problem solver
• Commercially aware and decisive
• Confident networker
• Organised with excellent time management skills
• Supportive, inspiring and motivational team player
• Personal drive and passion for the industry
• Self-aware and able to adapt personal style and approach to clients and team
• Ability to juggle multiple and changing priorities
• Ability to assimilate information quickly and recommend a practical response

About us

Grayling is one of the world's best-connected communications agency. With over 25 offices around the world, we create advantage for our clients through insight-led campaigns that deliver tangible results.

We’re a sociable bunch and life at Grayling will offer you a whole host of benefits including 4pm Friday finishes, hybrid working, regular training workshops and regular socials – not to mention the opportunity to work across award winning global campaigns!

We are proudly part of Accordience. Accordience is an international public relations, public affairs, financial and corporate communications group – made up of Grayling, Citigate Dewe Rogerson (CDR), Red and Cirkle. Together, we have c.1,000 employees and operations in 30 countries.

We believe diversity is strength. Our commitment at Grayling is to combine our employees’ unique backgrounds, perspectives and experiences to build a more diverse and inclusive organization that represents all of us and the businesses we work with. We encourage applications from people of all backgrounds and will give fair consideration to all applicants regardless of age, gender identity, ethnicity, religion or belief, sexual orientation, family or parental status, neurodiversity and disability status.