Gridware is seeking an enthusiastic and detail-oriented Marketing Operations Manager to join our team. In this role, you will be instrumental in creating process and structure for Gridware’s nascent marketing department. You will execute marketing campaigns, organize events, assist in the development of marketing campaign of our innovative solutions while enhancing our outreach to key stakeholders in the energy and electric utility sector.
Requirements
- Assist in the development and execution of marketing campaigns, including digital marketing, content creation, email marketing, and social media engagement to promote Gridware’s technology and initiatives.
- Manage the marketing tech stack including Hubspot automation workflows, email, landing pages and newsletters.
- Work closely with the sales team to align marketing initiatives with sales goals, including generating marketing qualified leads, and developing marketing collateral to support the sales process.
- Plan, coordinate, and execute both virtual and in-person events, including trade shows, webinars, community outreach, and customer engagement events, ensuring all logistics are managed effectively.
- Collaborate with internal teams, including product marketing to gather information, create promotional materials, and develop engaging content that highlights Gridware’s products and services.
- Manage and maintain the marketing calendar to ensure timely execution of campaigns and events and track key deadlines and milestones.
- Coordinate with vendors, venues, and other external partners to secure event resources and support, ensuring a seamless event experience.
- Monitor and report on event outcomes and marketing campaign performance, and website traffic while providing insights and recommendations for future initiatives based on data analysis.
- Maintain an up-to-date database of marketing contacts, media, partners, and event participants, and assist in nurturing those relationships to foster collaboration and engagement.
- Support the marketing team with administrative tasks including budget tracking, invoicing, and maintaining project documentation.
Benefits
- Health, Dental & Vision (Gold and Platinum with some providers plans fully covered)
- Paid parental leave
- Alternating day off (every other Monday)
- “Off the Grid”, a two week per year paid break for all employees.
- Commuter allowance
- Company-paid training
