Copywriter

Grifols is a global healthcare company looking for a highly skilled Copywriter to join their dynamic marketing team. The ideal candidate will have a proven track record of transforming complex product features into accessible, emotionally resonant narratives that motivate action and build lasting customer relationships.

Requirements

• Content Strategy Execution: Lead the creation of strategic B2C copy that aligns with brand guidelines, campaign objectives, and overall business goals.
• Relatable Storytelling: Develop high-performing, emotionally resonant copy for a variety of channels, including email marketing, social media, advertising, and digital/web.
• Customer-Centric Approach: Deeply understand our target audience's pain points, aspirations, and language, translating these insights into compelling content that solves problems and creates connection.
• A/B Testing & Optimization: Collaborate with design and analytics teams to implement rigorous A/B testing, analyze copy performance, and iterate quickly to maximize conversion and engagement rates.
• Brand Voice Champion: Maintain, evolve, and enforce a consistent, distinct, and approachable brand voice across all external communications.

Benefits

• 401k Matching
• Generous Paid Time Off
• Retirement Plan
• Health Insurance
• Life Insurance
• Disability Insurance