Head of Wealth Management Marketing
Guardian LifeNew York, New York, United States
Posted February 26, 2026
132420 - 217545 USD
About the Company
Who we are Guardian makes a difference in the lives of people when they need us most. With over 160 years of stability and fiscal integrity, we are a trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence. Today, we stand behind 29 million consumers, helping them prepare and plan for a bright future for themselves and their families. We help business owners care for their employees. And we help people recover and thrive in times of unexpected loss. As a modern mutual insurance company, we believe in driving value beyond dividends. We invest in our colleagues, are building an inclusive and innovative culture, and are helping to uplift communities through thoughtful corporate impact programs. What we stand for In 1860, a community of immigrants joined together to insure and protect their businesses and families. They were guided by powerful ideals that we’ve continued to stand behind and evolved throughout the years: we do the right thing, we believe people count, we courageously shape the future together, and we go above and beyond for the people we serve. Guardian employees embrace and live by these values every day. They remind us to put people at the heart of all we do so that we can help protect what matters most to you. Want to help bring these values to life? Join us for a rewarding career and the opportunity to shape the future. Disclosures: Financial information concerning Guardian as of December 31, 2022, on a statutory basis: Admitted assets = $76.0 billion; liabilities = $67.2 billion (including $55.0 billion of reserves); and surplus = $8.8 billion. Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors. Guardian® is a registered trademark of The Guardian Life Insurance Company of America. © Copyright 2023 The Guardian Life Insurance Company of America 2023-156184 Exp. 5/25
Job Description
The Head of Wealth Management Marketing will own the strategic direction, execution, and ongoing evolution of marketing for the Wealth Management division. This person will report to the Head of Financial Protection and Retirement Services (FPRS) and Client Solutions and Wealth Management (CSWM) Marketing, and will shape the long‐term marketing vision, drive growth across established and emerging distribution channels, and oversee a high‐performing team responsible for delivering compelling, data‐driven marketing programs.
Requirements
- Develop and lead the comprehensive marketing strategy for the Wealth Management business, driving business growth, channel diversification, and brand presence.
- Build, scale, and optimize efforts across distribution channels including existing and new.
- Build a marketing strategy for a new wealth management business inclusive of enablement and sales campaigns.
- Lead and develop a team of marketers responsible for core marketing functions including day-to-day execution.
- Oversee the creation of compelling, high‐quality marketing collateral across platforms to support client engagement, wholesaler enablement, and advisor productivity.
- Partner closely with senior leadership, Product, Sales, Business teams, Legal, Compliance, IT, and Marketing and Communications to ensure alignment on business priorities and execution.
- Leverage deep industry knowledge to assess competitor activity, market dynamics, regulatory changes, and consumer trends, translating insights into strategic action.
- Serve as a key leader in standing up or expanding RIA offerings, including marketing infrastructure, advisor onboarding experience, and brand positioning.
- Ensure compliance with all regulatory and brand standards across communications and marketing initiatives.
Benefits
- Generous Paid Time Off
- 401k Matching
- Tuition Reimbursement
- Relocation Assistance