Head of Social and Influencer Marketing responsible for defining and leading Gusto's social and influencer strategy to grow brand awareness, engagement, and consideration among small businesses and their advisors. The role involves building, managing, and developing a high-performing team, overseeing all social channels, content strategy, and end-to-end influencer programs.
Requirements
- 12+ years of overall marketing experience
- 7+ years specializing in social media and influencer marketing
- 3+ years in a leadership role managing a team
- Proven track record of building and scaling social media and influencer programs for B2B brands
- Deep expertise in developing content strategies tailored for various social platforms and audience segments
- Strong understanding and hands-on experience with social media management platforms, analytics tools, and influencer marketing platforms
- Exceptional analytical skills
- A proven track record of operating at the Innovator or Amplifier level of AI fluency
- Outstanding leadership and people management skills
- Skilled collaborator with experience working closely with Brand, PR, Product Marketing, Sales, and RevOps teams
- Exceptional written and verbal communication skills
- BA/BS degree required; MBA or advanced degree a strong plus
Benefits
- Competitive base pay
- Benefits
- Equity (RSUs)
- 401(k) matching
