Staff Content Strategist
GustoDenver, Colorado, United States • San Francisco, California, United States • New York, New York, United States • Los Angeles, California, United States • Seattle, Washington, United States
Posted May 26, 2026
146000 - 222000 USD
Full Time
About the Company
Gusto is a software company that helps small businesses manage payroll, health insurance, and other benefits.
Job Description
Gusto is seeking a Senior Content Strategist to own the content strategy across gusto.com, designing intent-led content structures and writing high-performing messaging frameworks that drive measurable business impact.
Requirements
- 5–8 years of experience in content strategy, content design, UX writing, or web copywriting with demonstrated ownership of complex, cross-functional digital experiences
- Demonstrated fluency with AI writing and ideation tools, and a track record of using them to do better work, not just faster work
- Experience governing AI-generated content at scale — including defining review criteria, quality standards, and the boundaries of where AI output is and isn't appropriate
Benefits
- Competitive base pay
- Benefits
- Equity (RSUs)
- 401(k)
- Health insurance
- Paid time off
- Retirement plan
