Senior Manager, Retention & Lifecycle Marketing

Gymreapers is seeking a Senior Manager, Retention & Lifecycle Marketing to own customer retention strategy and drive long-term customer value across the business. The role is responsible for improving customer repurchase behavior, increasing returning customer rate, and maximizing customer lifetime value through email, SMS, loyalty, and post-purchase marketing initiatives.

Requirements

• 5+ years of experience in retention, lifecycle, CRM, or email/SMS marketing within DTC ecommerce
• Strong understanding of customer lifecycle strategy and retention economics
• Experience managing or partnering with external agencies or vendors
• Strong analytical and reporting capabilities with cohort analysis experience
• Familiarity with Klaviyo, Attentive/Postscript, Shopify, and ecommerce analytics tools
• Experience building retention strategies that improve repurchase rates and LTV
• Strong project management and communication skills
• Experience in fitness, apparel, or performance/lifestyle brands preferred

Benefits

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option