VP of Marketing

The Vice President of Marketing is the senior-most marketing leader at Gymreapers, responsible for owning and scaling the entire marketing function across multiple channels. This is a player-coach role requiring both strategic leadership and hands-on execution.

Requirements

• 12+ years of marketing experience, including 3+ years in a senior leadership role (VP/CMO level)
• Experience scaling a DTC or omnichannel consumer brand ($150M+ preferred)
• Deep expertise in performance marketing and ecommerce growth
• Strong understanding of key metrics: MER, CAC, LTV, ROAS, attribution
• Proven ability to lead both brand and performance marketing
• Experience building and managing high-performing teams
• Background in fitness, strength, or athletic apparel industries
• Experience scaling creator/ambassador programs into meaningful revenue channels
• International expansion experience (UK, EU, Canada, Australia)
• Experience with tools like Shopify, Klaviyo, GA4, Triple Whale/Northbeam
• Experience in founder-led or high-growth private companies

Benefits

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option