Director Marketing, Americas

We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further — Haemonetics is your employer of choice.

Requirements

• Serve as the downstream North America marketing lead and partner with broad group of cross-functional colleagues to define and implement a marketing strategy to ensure commercial success.
• Manage HCP marketing team and drive initiatives and interactions with opinion leaders, leading advisory boards, and overseeing speaker bureaus and congress planning.
• Develop market insights including but not limited to competitive landscape, market trends and growth drivers, pricing strategies, market access and value delivery.
• Lead the development and execution of launch plan(s) and deliver on post-launch performance tracking and business insights.
• Identify commercial business risks or critical issues and recommend innovative customized strategies to mitigate.
• Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions, including potential M&A.
• Develop and refine customer segmentation and targeting, including market assessments for strategic planning and AOP.
• Collaborate with Global Product Marketing and Market-Engagement Services on the product positioning and messages, development of a branded campaign, creation of end user personas and promotional KPIs.

Benefits

• 401(k) with up to a 6% employer match and no vesting period
• Employee stock purchase plan
• Flexible time off for salaried employees
• Accrual of three to five weeks' vacation annually (based on tenure) for hourly employees
• Accrual of up to 64 hours (annually) of paid sick time
• Paid and/or floating holidays
• Parental leave
• Short- and long-term disability insurance
• Tuition reimbursement
• Health and welfare benefits