Brand Manager

Hasbro is seeking a Brand Manager to lead the growth and development of a diverse brand portfolio across multiple markets. The role involves developing brand strategy and execution, leading integrated marketing campaigns, and managing budgets and performance. The ideal candidate will have a strong analytical and financial acumen, experience in brand management, and a data-driven mindset.

Requirements

• Bachelor's degree in Marketing, Business Administration, Industrial Engineering, or a related field
• 5+ years of experience in Brand Management, Marketing, or Product Management roles
• Proven experience leading integrated 360° marketing campaigns and product or brand launches
• Strong analytical and financial acumen, including forecasting, business planning, and budget management
• Advanced Excel skills for performance analysis, forecasting, and business tracking