Assistant Manager - Paid Media

PivotRoots, a Havas company, is looking for a Paid Media Specialist with 2-4 years of experience to manage and optimize digital campaigns across Google and Meta platforms.

Requirements

• Plan, execute, and optimize paid media campaigns across Google Ads & Meta Ads.
• Manage performance-driven campaigns – including Search, Display, and Lead Generation.
• Handle branding campaigns – including YouTube, Display, and Video Awareness Campaigns.
• Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates.
• Conduct A/B testing to improve ad creatives, targeting, and messaging.
• Work closely with creative teams to develop engaging ad copies and visuals.
• Generate regular reports and insights to improve campaign effectiveness.
• Stay updated with industry trends, platform updates, and best practices.
• Proficiency in Google Ads & Meta Ads.
• Strong knowledge of Search, Display, and Lead Generation campaigns.
• Experience managing YouTube, Display, and Video Awareness campaigns.
• Analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools.
• Hands-on experience in campaign optimization and performance analysis.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.