Media Planner
Havas MediaNew York, New York, United States
Posted February 5, 2019
Full Time
About the Company
Havas Media Network is a global media experience agency specializing in digital marketing, content marketing, sports marketing, and performance marketing. Part of Havas Group, it offers comprehensive services including data management, social media, mobile marketing, search engine optimization, entertainment, programmatic trading, consumer research, events, and experiential marketing. With expertise across 150 countries and a network of 73 Villages, Havas Media Network serves clients like BBC, Hyundai, Puma, and Red Bull, delivering meaningful media solutions to build impactful brands.
Job Description
The Connections Planner is a critical role involving the development and management of effective cross-channel media plans. This position requires analytical and marketing skills, with a focus on consumer journey understanding and client collaboration. The Planner will contribute to strategic planning, media mix, delivery goals, and budget adherence. They also will assist with creating briefs, maintaining flowcharts, and ensuring quality control.
Requirements
- Demonstrated ability to apply critical thinking and analysis in business writing.
- Strong analytical skills, ability to relate results to client business objectives.
- Solid quantitative understanding of media planning and buying.
- Basic knowledge of strengths and weaknesses of each media type.
- Extremely detail oriented with strong organization skills.
- Working knowledge and practical application of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.)
- Effective time management skills with the ability to multitask and prioritize.
- Strong computer skills (Microsoft Word, Excel, and PowerPoint).
- Able to make independent decisions.
