The Senior Medical Writer plays a strategic role in shaping the scientific and medical voice of brands within the agency, developing high-quality content across various platforms.
Requirements
- Demonstrate in-depth knowledge of assigned products/brands and adhere to pharmaceutical marketing regulations and compliance requirements.
- Develop compelling, insight-driven scientific narratives that align with brand strategies and support product positioning.
- Analyse and distil complex medical data to identify key insights that enhance marketing opportunities and support strategic messaging.
- Collaborate with design teams to create impactful visuals, including graphics, figures, and infographics, based on original research or review articles.
- Partner with Copywriters to co-develop content, with a primary focus on clinical and scientific materials.
- Review and validate promotional materials for medical accuracy and regulatory compliance.
- Provide expert consultation to clients and brand managers on interpreting clinical data and its implications for marketing and communication.
- Contribute actively to strategic discussions, client meetings, market research, and campaign development.
- Mentor and support junior writers, ensuring consistency, scientific rigour, and storytelling quality across accounts.
- Troubleshoot complex or high-stakes content challenges across therapy areas to ensure consistent scientific excellence.
- Manage the manuscript submission process, ensuring proper referencing and adherence to regulatory guidelines (may vary by account).
- Continuously monitor medical literature and industry developments to identify emerging trends, opportunities, or potential risks for assigned products.