We are looking for a Performance Marketing Analyst to join our team and drive data-driven marketing strategies that optimize performance and growth.
Requirements
- Develop, execute, and optimize digital marketing campaigns across paid search, paid social, display, and other performance channels.
- Analyze key performance metrics (KPIs) such as CPA, ROAS, LTV, and conversion rates to drive strategic marketing decisions.
- Work closely with the finance team to manage budgets, forecast spending, and report on financial performance of marketing initiatives.
- Implement A/B testing strategies to improve ad performance and customer acquisition.
- Generate detailed reports and dashboards using analytics tools (Google Analytics, Looker, Tableau, etc.) to provide insights and recommendations.
- Collaborate with cross-functional teams, including creative, product, and sales, to align marketing efforts with business objectives.
- Monitor industry trends and competitive landscape to identify new opportunities for growth and efficiency.
- Ensure marketing compliance with data privacy and advertising regulations.
Benefits
- Competitive salary
- Performance-based incentives
- Flexible work arrangements
- Comprehensive benefits