Martech Lead

We are seeking a highly skilled and experienced MarTech Lead with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will leverage your leadership and technical skills to drive the MarTech Team in architecting, designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth.

Requirements

• Design and implement a robust media marketing architecture for new and existing customers, encompassing targeting, retargeting, real-time personalization, and customer data platform (CDP) implementation.
• Collaborate closely with cross-functional teams and business stakeholders to architect and implement business requirements into robust and scalable MarTech solutions.
• Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels.
• Design and implement real-time personalization strategies for existing and new customers across various channels.
• Integrate real-time data streams to deliver personalized experiences.
• Partner with Data Engineering to design and integrate rules-based and machine learning-based personalization models.
• Design and implement a CDP strategy, including data ingestion, customer segmentation, and data activation.
• Design and implement a robust prospect data store, including data acquisition, data quality, and data privacy considerations.
• Collaborate with marketing, business, and IT Teams to understand their data needs and deliver use cases.
• Facilitate communication and knowledge sharing across all stakeholders.

Benefits

• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources