Senior Social Media Manager
HealthfirstNew York, New York, United States
Posted October 28, 2024
102600 - 183430 USD
Full Time
About the Company
Healthfirst believes that every New Yorker deserves access to the best available healthcare. As one of New York’s highest quality not-for-profit health insurers serving close to two million New Yorkers, we make this a reality for our members. Founded more than 30 years ago by the leading hospital systems in downstate New York, Healthfirst established a partnership model that enables hospitals, health systems, and physicians in our network to prioritize health outcomes over profits, placing the needs of our members and community first. Healthfirst serves members in New York City, on Long Island, and in Westchester, Rockland, Sullivan, and Orange counties, offering market-leading products to suit every life stage. Our offerings include Medicaid plans, Medicare Advantage plans, Child Health Plus plans, Essential Plans, Long-Term Care plans, and Qualified Health plans. For more information on Healthfirst, please visit healthfirst.org.
Job Description
Healthfirst is seeking a Senior Social Media Manager to develop and implement comprehensive social media strategy, including organic and paid campaigns, to build brand awareness and reputation. The ideal candidate will have 10+ years of experience in communications and a proven understanding of social media platforms.
Requirements
- 10+ years' professional experience in communications, including specific responsibilities related to social or digital media
- Proven understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
- Ability to adhere to social media guidelines, rules and regulations, particularly as they pertain to the healthcare or other highly regulated businesses
- Leadership/people management skills that inspire both creativity and productivity
- Strong knowledge and experience with social media channels including Facebook, Twitter, LinkedIn, Instagram, WhatsApp and WeChat
- Expertise with social media planning tools such as Hootsuite or Social Studio
- Proficiency with social listening, posting, and analytics tools
Benefits
- Medical, dental and vision coverage
- Incentive and recognition programs
- Life insurance
- 401k contributions
