Performance Lead

Heidi is building an AI Care Partner that works alongside clinicians to make healthcare more continuous and human. The company is looking for a Performance Lead to turn paid digital media into a strategic advantage for the business. The role will own all paid acquisition globally, leading a team of media buyers and a creative squad to drive efficient, scalable growth across markets.

Requirements

• Proven experience leading paid performance at scale (Meta and Google required)
• Experience managing both media buyers and creative teams
• Strong strategic mindset — able to connect paid media to business outcomes
• Deep understanding of performance marketing metrics, attribution, and experimentation
• Experience scaling paid media across multiple markets and geographies
• Confident budget owner with strong forecasting and financial discipline
• Hands-on, curious, and comfortable operating in fast-moving environments
• Strong communicator who can influence stakeholders across the business

Benefits

• Equity from day one
• Unmatched impact
• Global reach
• Growth and balance
• Flexibility that works