Director of X-Channel - Performance Marketing

HelloFresh is seeking a Director of X-Channel - Performance Marketing to lead a global team focused on scaling marketing technology and data-driven acquisition strategies. The role involves leading a cross-functional team, optimizing performance through CRO and automation, and ensuring governance and compliance within a fast-paced online and performance marketing environment. The position focuses on elevating performance marketing capabilities and driving innovation.

Requirements

• Expertise in marketing and product/solution development
• Solid experience in building data platforms at scale
• Proficiency in decision-making based on data
• Strong analytical and problem-solving skills
• Experience with online and performance marketing platforms
• Experience with tracking and attribution
• Experience with custom bidding and optimization solutions
• Ability to balance long-term vision with short-term execution
• Proven leadership experience managing cross-functional teams