Senior Digital Marketing Manager

HelloKindred are seeking a Senior Digital Marketing Manager to join its Global Digital Team, supporting the European Hub. This role is responsible for leading the digital planning, execution and optimisation of marketing campaigns, with a dedicated focus on supporting European regional requirements.

Requirements

• Act as the primary digital marketing partner for European marketing stakeholders
• Translate European campaign objectives into data-driven, multi-channel digital strategies
• Ensure alignment between global digital standards and regional campaign needs
• Provide digital expertise across paid channels and marketing automation platforms
• Lead end-to-end digital activation of European campaigns across paid media, ABM, email marketing, web optimisation, retargeting and nurture journeys
• Execute campaigns across search, social, display and programmatic channels
• Manage and optimise ABM platforms, including Demandbase
• Collaborate with regional teams to define target account lists and buying groups
• Develop personalised, multi-touch ABM journeys across digital channels
• Ensure campaigns are delivered on time, within budget and aligned with KPIs
• Drive localisation and optimisation strategies for European markets
• Build strong working relationships with European region and country marketing leads
• Act as a trusted advisor on digital best practice
• Align global digital capabilities with regional business objectives
• Manage expectations across global and regional stakeholders
• Communicate performance results and strategic recommendations clearly
• Define and align KPIs to business objectives including channel metrics, pipeline, revenue and engagement
• Analyse campaign performance data and continuously optimise digital programs
• Deliver regular reporting and actionable insights to global and regional stakeholders
• Ensure GDPR and European data compliance requirements are met

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan