The Sr Product Marketing Manager is responsible for defining and executing the go-to-market strategy and positioning of assigned products and integrations for DentalPlans.com, a leading e-commerce marketplace that helps consumers access affordable dental care through dental savings plans.
Requirements
- Contribute to product strategy and vision
- Partner with Product Management on roadmap alignment
- Analyze market trends, competitive offerings
- Continuously monitor, measure, and report on key business and customer metrics
- Identify areas for optimization through testing, messaging refinement, and GTM improvements
- Establish baseline performance metrics and post-launch reporting frameworks
- Lead end-to-end go-to-market strategy for new products, integrations, enhancements, and feature releases
- Develop launch plans, messaging frameworks, competitive positioning, pricing support materials, and enablement strategies
- Ensure cross-functional launch readiness across Sales, Marketing, Support, and Customer Success
- Partner with demand generation teams
- Develop training, pitch decks, product briefs, FAQs, case studies, and enablement materials
- Understand how current customers and providers are benefiting from the product and integration
- Present internally and externally at customer meetings, webinars, and industry events
- Collaborate with Product Management to translate market and customer insights into feature recommendations and market requirements
- Provide market input into prioritization decisions
- Partner with UX and Product teams
- Lead structured VOC initiatives
- Translate customer insights into actionable positioning and market requirements
- Serve as the customer advocate in messaging and launch planning
- Lead messaging strategy for tradeshows and industry events
- Visit customers and attend industry events
Benefits
- Medical, Dental and Vision Coverage
- 401K Plan with Company Match
- Paid Time Off (PTO)
- Sick Leave (if applicable)
- Paid Parental Leave
- Short Term Disability
- Income Protection
- Work Life Assistance Program
- Health Savings and Flexible Spending Accounts
- Education Benefits
- Worldwide Scholarship Program
- Volunteer Opportunities
