Senior Performance Marketing Specialist

Hindawi Foundation is seeking a Senior Performance Marketing Specialist to lead user acquisition and engagement strategy for Booktime, a global library of children’s books available worldwide in multiple languages. The role includes managing multichannel paid campaigns, enhancing tracking infrastructure, and optimizing user journeys.

Requirements

• Develop and execute performance marketing strategies to scale app installs and web signups
• Manage and optimize paid campaigns across Google Ads and Meta platforms
• Define and lead tracking strategy to ensure accurate performance measurement
• Analyze campaign performance against KPIs including CPI, CPA, ROAS, retention, and active users (readers)
• Collaborate with the creative team to test new ad formats, messaging angles, and performance-driven concepts
• Optimize user acquisition funnels and user journeys across web and mobile platforms
• Stay current with digital advertising trends, privacy updates, and platform algorithm changes

Benefits

• Contribute to a mission-driven global education platform
• Lead growth for an international digital product with real social impact
• Work within a collaborative, purpose-led team
• Drive measurable performance results across global audiences
• Opportunities for continuous learning and professional growth